The idea for MIA started with co-founder couple Brett Beach and Sarah Lescrauwaet and grew thanks to contributions from a group of individuals united around a passion to create delicious foods that bring prosperity to communities in Africa.
Having lived in Africa for more than 7 years and worked with numerous food producers, we wanted to create a brand that would put communities from the continent front and centre. It is the injustice that sees Africans produce 70% of the world’s cocoa and less than 1% of finished chocolate that inspired us to make each and every value-added MIA product start to finish in Africa.
What started as an idea is now a cause that is shared by friends, family and customers around the world, our shared cause to make delicious chocolate that improves lives.
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